Revenue, Visibility, Impact
As we all embark on a new year, I’m focused on the themes that will guide Schoolin Life in 2019 and enable us to continue ‘schoolin life’ together.
revenue - increasing the net revenue of the Schoolin Life brand, while accounting for growth and expansion
visibility - increasing the brand and name recognition of Schoolin Life
impact - building affinity and brand loyalty among professional women who engage with us
Since its inception, much of the growth and development of Schoolin Life has been organic. It’s been built on word of mouth (y’all the real MVP’s), partnering with friends, and promotion from people I love and admire. I haven’t always been intentional as an entrepreneur and at times, I worry that it shows. Sometimes my passion for a project is bigger than my budget, a collaboration that I really want falls apart, or I don’t have the expertise, time, or energy to do what Schoolin Life deserves as she grows. But this year I have a plan.
Using the guiding principles of revenue, visibility, and impact this year, I plan to be more intentional in 2019. Every event, every guest, every collaboration has to meet all three of these criteria. If it doesn’t, then I’m not doing it. Maybe I’ll be invited to be guest at an event that will increase our visibility and impact women, but if it’s out of budget and won’t drive revenue, then I’m not doing it. Maybe I’ll get an advertising opportunity that will drive significant revenue and increase brand recognition and visibility, but if it’s not going to have a positive impact on the lives of women, then I’m not doing it. The continued growth of Schoolin Life requires intentionality and planning, as well as the guiding principles of revenue, visibility, and impact. Don’t worry! The mission of Schoolin Life isn’t changing. We’ll still be right here, empowering women by extending the coveted “girlfriend” conversation and cultivating a community of women who are passionate about education, storytelling, and personal and professional development, helping us all “school life.” These 3 words are guiding Schoolin Life in the coming year, what words are guiding you? Choose carefully and remember, it’s only up from here.